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Mr. T films homophobic ad
By Chloe Tse
2008-07-28
‘A-Team’ icon offends gay rights group
The U.S.-based candy company Mars has pulled a U.K. television ad for its Snickers chocolate bars after a gay rights group accused it of being homophobic.
The ad was created by Omnicom Group’s AMV BBDO in London. In it, an effeminate speed-walking man gets ridiculed by Mr. T, who shoots at him with a Snickers cannon. It ends with Mr. T shouting the campaign’s tagline, “Get some nuts.”
The Human Rights Campaign Foundation criticized the ad for using stereotypes against gay men, reports Associated Press.
Of course, representatives from Mars are saying the ad is not meant to be offensive.
This is the second time the candy company has pulled one of its ads in a year and a half for allegedly being homophobic.
The first commercial aired during the 2007 Super Bowl and featured two men accidentally kissing, after which they freaked out in disgust.
HRC Workplace’s director Daryl Herrschaft wrote in a statement that the group "applauds Mars for taking swift and appropriate action" but added that he was "surprised to see the company return to the same practice it had just recently rejected."